He speaks really nicely about the process of making it, he seems really excited about making it rather than talking about the ideas behind it. He has these wonderful ideas about the versatility of a single image and how many realities it can contain. A small snippet from the interview :
Jan Tumlir: Thomas Crow described your use of digital technology as opening up the "occult potential" of, I suppose, representation. How do you understand that word, "occult," in regard to what you're doing here?
Jeff Wall: I think it has to do with the fact that, before photography, the coexistence of separate domains in pictures was taken for granted. Paintings showed angels or demons interacting with humans, for example, as a routine matter, because it is routine within the nature of the medium. Painting and drawing make no demand as to the ontological consistency of the things being depicted; they don't have any means to do so, and that's one of the main reasons they've been so significant in the history of the imagination. Photography seemed to be something quite different, at the beginning; it seemed to prove that there was only one world, not many-one visible world, anyway. But I think that is only a suggestion made by photography, not a conclusion. And the suggestion can be taken in so many different ways. I think photography, by nature, does have artistically legitimate routes of access into the aesthetic of "multiple worlds," of "imaginary ontologies."
Jeff Wall: I think it has to do with the fact that, before photography, the coexistence of separate domains in pictures was taken for granted. Paintings showed angels or demons interacting with humans, for example, as a routine matter, because it is routine within the nature of the medium. Painting and drawing make no demand as to the ontological consistency of the things being depicted; they don't have any means to do so, and that's one of the main reasons they've been so significant in the history of the imagination. Photography seemed to be something quite different, at the beginning; it seemed to prove that there was only one world, not many-one visible world, anyway. But I think that is only a suggestion made by photography, not a conclusion. And the suggestion can be taken in so many different ways. I think photography, by nature, does have artistically legitimate routes of access into the aesthetic of "multiple worlds," of "imaginary ontologies."
Definitely worth a read if you get a chance.
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